Just Drinks Presents: The 12th Spirits Strategies and Innovation Conference 2026

The Leading Conference for the Future of Spirit Brands

Priming you with the tools and connections for optimising strategies and innovation in the Spirits industry

22 October 2026, The Minster Building, London, UK

WHO YOU'LL MEET

150+

Attendees

20+

Speakers

15+

Exhibitors

75%

Director+ Level

WHY ATTEND

12th Spirits Strategies and Innovation Conference 2026

Shaping the Future of Spirits Innovation, Consumer Trends, and Sustainable Growth.

Expert Insights

Hear from 20+ speakers, with 60% at Director+ level from the biggest voices across the spirits industry.

Cutting-Edge Agenda

An in-depth programme aimed to maximise value, explore key topics.

Unmatched Networking

Connect with 150+ senior executives from leading the spirit industries.

Industry-Leading Trends

Explore trending conversations across the global spirits landscape.

Agenda

Key Topics:

Anticipate Gen Z & Mindful Habits: Move ahead of the volume-to-value shift with advanced formulation strategies for the booming low-and-no sector.
Master Complex Compliance: Acquire the technical blueprints needed to successfully integrate smart packaging and meet upcoming European digital product regulations.
Optimise Modern Retail Routes: Learn how leading brands are engineering high-velocity RTD lines and navigating the structural shift from on-trade venues to at-home socialising.
Balance Premiumisation with Value: Gain proven frameworks to safeguard premium brand equity while adapting pricing to value-conscious consumer budgets.

FEATURED SPEAKERS

Learn from the Best

Our speaker faculty comprises industry-leading experts.

Image
coming
soon Dr. Apramey Dube Cambri

Erika Eklundh Gnista Spirits

Frank Grillo Altamura Distilleries

Image
coming
soon Hamilton Lowe Smiling Wolf Drinks

Image
coming
soon Jerome Pellaud Sentia Spirits

Image
coming
soon Josh Rennie Whitebox Cocktails

Joyce de Haas Double Dutch Drinks

Image
coming
soon Lewis Bowen Babco

Image
coming
soon Lucy Ellis Segamore Distillery

Image
coming
soon Marieke Liesting De Kuyper Royal Distillers

Image
coming
soon Scott Milne Stauning Whiskey

Image
coming
soon Stephen Davies Penderyn

William Blackett GlobalData

See more speakers here

Event highlights

PLAN YOUR VISIT

The Minster Building London

By Public Transport

Fenchurch Street Train station – 4- minute walk from the venue Monument Station – 5-minute walk from the venue Bank Station – 8-minute walk from the venue